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面对真相能否改善结果?消费者金融中信息的影响

Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance

Marketing Science · 2021
被引 11
人大 AFT50UTD24ABS 4*

中文导读

研究消费者何时回避了解自己的信用评分,以及查看信用评分如何影响未来的信用评分。

Abstract

This article explores when consumers avoid learning information about their credit scores and how viewing one’s credit score impacts future credit scores.

消费者金融信用评分信息回避市场营销行为经济学