基于创新的战略灵活性(ISF):CEO与营销和研发部门联系的作用
Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D
International Journal of Research in Marketing · 2021
被引 14
ABS 4
- S. Arunachalam 通讯
- Sridhar N. Ramaswami
- Pankaj C. Patel
- Linlin Chai
创新管理战略管理市场营销研发管理CEO角色