非线性国际化与乌普萨拉模型:论个体的重要性

Non-linear internationalization and the Uppsala model – On the importance of individuals

JOURNAL OF BUSINESS RESEARCH · 2021
被引 39
人大 A-ABS 3

中文导读

这篇概念性论文通过强调个体行为,探讨乌普萨拉模型能否解释企业的非线性国际化动态和间断性,区分资源承诺决策的过程与结果,认为间断性国际化过程虽罕见,但增量承诺过程可能导致颠覆性结果。

Abstract

In this conceptual paper, we add to the discourse on the Uppsala model’s (in)ability to explain a firm’s internationalization through non-linear dynamics and discontinuities by highlighting individuals’ behaviors. We include (more) realistic assumptions about cognitive, emotional, and social triggers as well as biases that affect managers’ decision-making. Distinguishing between the process and outcome of resource commitment decisions, we conclude that, though discontinuous internationalization processes are rare, disruptive outcomes can occur through incremental commitment processes.

国际化乌普萨拉模型个体行为决策过程