仅以市场导向就足够了吗？合作竞争与行业经验如何影响市场导向与客户满意度绩效之间的关系

Is it enough to be market-oriented? How coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance

• James M. Crick
• Masoud Karami
• Dave Crick 通讯