Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising
研究了平台如何利用广告拍卖中揭示的信息并设定销售佣金，以最大化广告收入和销售佣金的总利润。
This paper studies a marketplace design problem with asymmetric information where the platform jointly considers leveraging information revealed in ad auctions and setting sales commissions to maximize the joint profit from ad revenues and sales commissions.