理解竞争导向与联盟导向在产品创新性中的相互作用：一个整合框架
Understanding the interplay between competitor and alliance orientations in product innovativeness: An integrative framework
Technological Forecasting and Social Change · 2021
被引 15
ABS 3
- Yen-Chun Chen
- Ya-Hui Lin 通讯
- Po-Chien Li
- Chung‐Jen Chen
产品创新竞争战略联盟管理市场营销