Competing Standard-Setting Organizations: A Choice Experiment
通过一项针对物联网领域141位标准化专业人士的选择实验，研究了创新者在选择标准制定组织时对会员基础、规则和交易成本等网络属性的偏好，为企业和组织提供了更现实的参考。
Standard-setting organizations (SSOs) establish goal-directed networks for innovators to jointly shape technology and markets through standards. The degree to which this can succeed depends to a large extent on network characteristics, which may differ substantially between SSOs. Many technological fields face intense competition between SSOs. Choosing the right one is thus a key strategic decision for innovators. Simultaneously, SSOs must reflect members’ preferences in their network set-ups and governance. Yet, little is known about these preferences. Based on extant literature, we derive hypotheses about how three themes of network attributes (membership base, rules, transaction costs) and contextual factors drive decision makers’ preferences. We conduct a comprehensive choice experiment with 141 standardization professionals in the Internet of Things field. Based on our data, we provide a more realistic indication of what firms value in SSOs than has been previously available. We also discuss our results’ implications for studying networks in other contexts.