Navigating the early stages of a large sustainability-oriented rural tourism development project: Lessons from Træna, Norway
通过分析挪威Træna大型可持续乡村旅游项目的早期阶段，识别出四种战术行动（建立合法性、构建支持网络、锚定项目、调动资源），并发现它们需同步实施，提出了一个包含驱动因素、促成因素、挑战和成功关键因素的框架。
This paper draws on data collected through multiple approaches and presents an exploration of the early stages of a large sustainability-oriented rural tourism development project. Through a streamlined qualitative analysis, the study revealed four tactical moves deployed in the early stages of the project. The moves include instilling project legitimacy, forging a support network, anchoring the project, and mobilising resources and capabilities. Further analysis revealed that these moves tend to reinforce each other, and thus they require concurrent implementation. Subsequently, the study develops a framework delineating drivers, enablers, challenges, and key success factors for navigating the early stages of a large sustainability-oriented rural tourism development project. Intriguingly, the study contradicts the path dependence perspective, which is often used in project management research. Instead, it suggests that the early stages of such projects require tactical path creation involving well-calculated actions that serve as a breeding ground for valuable random incidents.