内部销售社交媒体使用及其对销售人员-客户数字互动和绩效的战略意义

Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance

• Nawar N. Chaker 通讯
• Edward L. Nowlin
• Maxwell T. Pivonka
• Omar S. Itani
• Raj Agnihotri