让批评优先:侧边顺序对消费者对双面在线评论态度的影响

Let criticism take precedence: Effect of side order on consumer attitudes toward a two-sided online review

JOURNAL OF BUSINESS RESEARCH · 2021
被引 29
人大 A-ABS 3
消费者行为在线评论说服归因理论精细加工可能性模型