UNDERSTANDING CORPORATE SOCIAL RESPONSIBILITY AS IMPLEMENTED BY SMEs IN TANZANIA: THE CASE OF THE HOTEL INDUSTRY
研究了坦桑尼亚酒店业企业家如何实施企业社会责任，发现他们通过支持体育、社区、环境、文化、老年人和筹款等活动来赢得社区信任，对关注发展中国家中小企业CSR实践的研究者有用。
Since Tanzania embarked on private sector reforms t hat started in mid 1990s, the country experienced a growth of entrepreneurs in the hotel and hospitalit y industry. While entrepreneurs in the hotel indust ry form a major part of the booming tourism industry a nd contribute significantly to economic growth, the ir potential is being undermined by an unorthodox busi ness practices such as overpricing and provision of substandard services. However, this does not mean t hey are not participating in corporate social responsibility such as providing food to the needy and supporting people faced with natural calamities such as floods. Despite the growing interest in cor porate social responsibility (CSR) and initiatives of entrepreneurs, little attention has been paid to th ese small scale entrepreneurs in developing countri es such as Tanzania. The purpose of this paper is to u nderstand corporate social responsibility (CSR) implemented by entrepreneurs in the hotel industry in Tanzania. This paper is intended to fill the gap s in the literature of the CSR implemented by entreprene urs in developing countries. The data were collect ed in Morogoro and Dar-es-Salaam from October 2011 to January 2012. Samples of 156 respondents were recruited for the study and included managers, owne rs and managing directors of these hotels. Quantitative approach was employed and a questionna ire was used for data collection. A 37-item, five point Likert scaled questionnaire was administered to 156 respondents. SPSS window 16.0 was employed for data analysis. Cronbach α was used to measure scale reliability and communal ity to test the suitability of the elements used. The findings reveal six stron g factors:, supporting sport, supporting community, environmental concern, cultural events, supporting elder people, and fund raising. The study shows tha t entrepreneurs in hotel industry in Tanzania paid at tention to CSR as capital assets to win the confide nce of communities in their business operations.