The Interactions between Computer and Television Usage
研究发现，新数字媒体并未导致电视观看量下降，反而电视与计算机使用之间存在互动关系，电视常影响PC和互联网使用，建议内容提供商和广告商探索这种互动。
The discussion about the impact of the new digital media on the use of the traditional mass media has been dominated by predictions of a rapid decline in television viewing as a result of the increased popularity of the Internet and other computer-based activities. New data do not support such predictions, not even among regular PC users. Instead of replacement, the data show interactions between the media in which television often impacts PC activity and Internet use. The research suggest that speculations about the disappearance of television should be dismissed and that content providers and advertisers should further explore the evolving interactions between the media.