管理客户吸引力:低杠杆客户如何调动关键供应商资源
Managing customer attractiveness: How low-leverage customers mobilize critical supplier resources
Journal of Purchasing and Supply Management · 2021
被引 11
ABS 3
- Hanne Kragh 通讯
- Chris Ellegaard
- Poul Houman Andersen
客户关系管理供应链管理营销策略工业组织