价格意识与社会期望在随心付定价中调节效应的情境差异

Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing

• Fazlul K. Rabbanee · 科廷大学 通讯
• Rajat Roy · 邦德大学
• Piyush Sharma · 科廷大学