多渠道在预测网站访问和购买中的作用:参与者与促成者
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers
International Journal of Research in Marketing · 2021
被引 14
ABS 4
- Marcel Goić 通讯
- Kinshuk Jerath 通讯
- Kirthi Kalyanam 通讯
网络分析电子商务数字营销消费者行为