品牌背叛、购后后悔与消费者对享乐型与实用型产品的反应：背叛发现模式的调节作用

Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode

• Maleeha Shahid Sameeni
• Wasim Ahmad · 莫纳什大学 通讯
• Raffaele Filieri