国际中小企业市场知识获取与转移:特性、细节及其与市场成功的联系

Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success

International Marketing Review · 2021
被引 17
ABS 3

中文导读

系统回顾了国际中小企业市场知识获取与转移的文献,识别了知识类型、机制和收益,并链接到市场成功,为学者和从业者提供了研究议程。

Abstract

Purpose This paper aims to systematically review and evaluate extant literature on knowledge acquisition and transfer in international small-to-medium enterprises (SMEs) and to identify the requisite types of knowledge acquired and transferred in this context. The research further determines the mechanisms enabling SMEs to process this knowledge, unpacks the benefits of both knowledge acquisition and transfer for international SMEs and links them to the market success. Design/methodology/approach The research has conducted a comprehensive systematic review of existing literature on market knowledge acquisition and its transfer, in the context of international SMEs, utilizing peer-reviewed articles published in top tier journals without any custom range of time. Findings The search strategy resulted in 37 reviewed academic articles, whose analysis identifies and elucidates on the best practices of knowledge acquisition and transfer in the context of international SMEs; the type of the knowledge acquired and transferred; the form and mechanism of the intersection of these processes; and the benefits gained. The findings, crucially, also identify and illuminate extant research gaps and insufficiencies and develop a comprehensive research agenda for the way forward. Originality/value The present study offers a uniquely comprehensive perspective on a topic of diachronic and, currently, rising significance to scholars and practitioners alike. Transcending its descriptive value, though, it further identifies extant knowledge deficiencies, it distils and consolidates critical knowledge and prescribes avenues for research towards the growth and development of international SMEs and born globals.

国际商务中小企业知识管理市场营销