返现策略如何为零售商带来财务收益：消费者计划忠诚度的中介作用

How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty

• Valter Afonso Vieira 通讯
• Raj Agnihotri · 爱荷华州立大学
• Marcos Inácio Severo de Almeida
• Evandro Luiz Lopes