Fashion, Industry and Diplomacy: Reframing Couture–Textile Relations in France, 1950s–1960s
研究了1950-1960年代法国高级定制与纺织业关系的变化,发现二者疏远但政府兴趣增长,对理解时尚产业与政府互动有参考价值。
This article investigates the change in relations between Parisian haute couture and the French textile industry in the 1950s and 1960s. This study is grounded in the multiple changes that occurred between the two decades with the end of a state-sponsored and textile-backed aid to couture plan in 1960, the dematerialization of fashion in the 1960s and the advent of brands and licenses, and the waning of couture’s influence throughout the period. It cross-references archives from multi-stakeholder meetings between the state, couture, and textile representatives with the couturiers’ trade association archives and diplomatic archives to show how the changing fashion landscape impacted their interactions. This study shows that while the couture and textile industries drifted apart, the government’s interest in couture grew. This reframes the narrative on couture’s alleged influence as the spearhead of the textile industry while illustrating its wider prestige influence and its relevance to the state.