利用中心的自有和赢得社交媒体放大零售商的销售:市场有机搜索的调节作用
Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search
Industrial Marketing Management · 2021
被引 15
ABS 3
- Valter Afonso Vieira 通讯
- Marcos Inácio Severo de Almeida
- Thomas Schreiner
社交媒体零售市场营销电子商务