🌙

信用卡最低还款额的默认效应

Default Effects of Credit Card Minimum Payments

Journal of Marketing Research · 2021
被引 16
人大 AFT50UTD24ABS 4*

中文导读

研究发现信用卡最低还款默认设置会让人忽视全额还款,导致多付约8%的利息;实验显示提示全额还款或要求少还者多还,能有效抵消这一负面效应。

Abstract

Credit card minimum payments are designed to ensure that individuals pay down their debt over time, and scheduling minimum automatic repayments helps people avoid forgetting to repay. Yet minimum payments have additional, unintended psychological default effects by drawing attention away from the card balance due. First, once individuals set the minimum automatic repayment as the default, they then neglect to make the occasional larger repayments they made previously. As a result, individuals incur considerably more credit card interest than late payment fees avoided. Using detailed transaction data, the authors show that approximately 8% of all of the interest ever paid is due to this effect. Second, manual credit card payments are lower when individuals are prompted with minimum payment information. In an experiment, the authors test two new interventions to mitigate this effect—a prompt for full repayment and a prompt asking those repaying little to pay more—yielding large counter effects. Thus, shrouding the minimum payment option for automatic and manual payments and directing attention to the full balance may remedy the unintended effects of default minimum payments.

信用卡消费者金融行为经济学债务管理