随心付费与自主定价：参与式定价策略与消费者认知需求之间的相互作用

Pay-what-you-want versus pick-your price: The interplay between participative pricing strategies and consumer's need for cognition

• Himanshu Rathore
• Suresh Kumar Jakhar
• Satish Kumar · 马拉维亚国立理工学院 通讯
• Madhumitha Ezhil Kumar