Measuring the Welfare Effects of Shame and Pride
开发了一种可移植的实证方法，用于测量和货币化社会形象效用，并通过运动和慈善行为实验发现，公开表彰虽能激励行为，但会造成高表现者获益、低表现者受损的不平等福利效应。
Public recognition is frequently used to motivate desirable behavior, yet its welfare effects—such as costs of shame or gains from pride— are rarely measured. We develop a portable empirical methodology for measuring and monetizing social image utility, and we deploy it in experiments on exercise and charitable behavior. In all experiments, public recognition motivates desirable behavior but creates highly unequal image payoffs. High-performing individuals enjoy significant utility gains, while low-performing individuals incur significant utility losses. We estimate structural models of social signaling, and we use the models to explore the social efficiency of public recognition policies.