我在乎你是否有报酬吗?慈善捐赠中的实地实验与专家预测

Do I care if you are paid? Field experiments and expert forecasts in charitable giving

Journal of Economic Behavior and Organization · 2022
被引 6
ABS 3

中文导读

通过实地实验发现,告知捐赠者筹款人是志愿者还是有偿员工并不减少捐赠,反而有偿信息略微增加捐赠,这与筹款专家的普遍信念相反。

Abstract

There is a widespread belief among fundraisers that solicitations by volunteers will be more effective than solicitations by paid workers. In this paper, we confirm this belief through incentivized surveys of fundraising professionals. To explore whether this belief has merit, we conduct a door-to-door fundraising experiment in which solicitors communicate their compensation status to households. In our experiment, we vary (1) whether solicitors are paid or not and (2) the information that potential donors receive about solicitors’ compensation. We find that fundraisers perform equally well in the paid and volunteer conditions when no information about compensation is given to donors. Interestingly, we find that donations are unchanged when donors are informed that solicitors are volunteers. Further, informing donors that solicitors are paid does not decrease donations – in fact, it somewhat increases donations. These results stand in contrast to forecasts of fundraising professionals. A follow-up survey with laypeople suggests that knowing whether a solicitor is paid affects both trust in the charity and perceptions of the solicitor.

慈善捐赠筹款行为经济学社会心理学