Calibrating MBA Job Preferences for the 21st Century
使用自适应联合分析法，校准759名MBA毕业生对工作因素（如企业声誉、薪酬、挑战性等）的相对重视程度，发现他们最看重企业关爱员工、产品伦理及社会责任。
Our research studies what MBAs in the 21st century care about during their job searches. We update the MBA job preference literature by using adaptive conjoint analysis to calibrate the relative importance of a variety of job factors found in previous research in disparate fields (management, applied psychology, corporate social performance, ethics, and marketing). Our results show the relative importance of organizational reputation related to caring for employees, ethical products/practices, and social and environmental responsibility, compared to factors such as financial package, job challenge, etc., to a sample of 759 MBAs graduating from 11 business schools–8 in North America and 3 in Europe.