British tourists’ adjustment to cultural expectations in Muslim-majority countries
基于对20位英国游客的访谈，研究游客如何获取文化知识以适应东道国期望，以及适应成功与否对旅游满意度和福祉的影响。
While many studies have examined how people in host communities adapt to tourist cultures, limited research has considered tourist adaption to host destination cultures. Successful adaptation can help tourists have more satisfying visits, while maladaptation may seriously decrease satisfaction. It may also compromise the wider wellbeing benefits of taking a holiday. Using an approach based on grounded theory, this paper examines how tourists acquire the cultural knowledge needed to interpret hosts’ cultural expectations and the extent to which application of that knowledge results in successful adaptation. Based on insights from 20 interviews with British visitors to Muslim-majority countries, a conceptual model is developed to better understand cultural adaptation on the part of tourists. This is a necessary precursor to the provision of appropriate assistance to tourists to help them deal with any cultural stresses they encounter, which will help to address the adverse cultural impacts of tourism on host communities.