Theoretical and Practical Guidance for Incorporating Auditor-Client Communication in Experimental Research
围绕社会存在理论，为审计研究中纳入审计师与客户沟通的实验设计提供理论与实践指导，比较不同互动方式并讨论最佳实践与陷阱，对涉及人际互动的会计实验有参考价值。
SUMMARY In this paper, we provide theoretical and practical guidance on experimental design choices when incorporating auditor-client communication in audit research. We structure our discussion around Social Presence Theory, noting how elements of social presence impact theoretical predictions and the related experimental design. We then compare non-interactive, highly controlled paper/computer-based studies with studies that involve automated interaction, interaction with an actor, or interaction between participants. We provide a discussion of best practices and pitfalls related to these different experimental design choices, including theoretical and logistical considerations, as well as recent innovations in this area. While our methodological discussion is nested in auditor-client communication research, these methods and logistical considerations are applicable to most accounting experiments designed to address research questions steeped in social psychology (i.e., contexts of human interaction).