监管监测如何影响公益营销中的企业行为和慈善捐赠？
How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
International Journal of Research in Marketing · 2022
被引 6
ABS 4
- Praveen K. Kopalle 通讯
- Aradhna Krishna 通讯
- Uday Rajan 通讯
- Yu Wang 通讯
产业组织市场营销监管经济学公益营销