🌙

消费者搜索、价格促销与逆周期定价

Consumer Search, Price Promotions, and Counter-Cyclic Pricing

Marketing Science · 2022
被引 15
人大 AFT50UTD24ABS 4*

中文导读

研究消费者搜索行为如何驱动价格促销和逆周期定价,通过动态结构性季节库存模型进行检验。

Abstract

Price promotions and countercyclical pricing are driven by consumer search. This explanation is tested using a dynamic, structural, and seasonal inventory model.

市场营销微观经济学产业组织广告商业