从心理距离视角看广告情色:基于消费者性别、道德判断和道德关注度的效应研究
Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness
JOURNAL OF BUSINESS RESEARCH · 2022
被引 9
人大 A-ABS 3
- Ioannis Theodorakis 通讯
- Grigorios Painesis · 雅典经济与商业大学
广告学消费者行为道德心理学性别研究