Global Design
飞利浦公司工业设计总经理Robert Blaich分享了将产品设计与其他新产品开发活动整合的方法，包括制定设计政策、评估设计质量以及建立设计管理流程，认为设计能成为新产品战略中的关键竞争因素。
Robert Blaich, Philips' Managing Director of Corporate Industrial Design, shares his insights on ways to integrate product design with other new products development activities. During an eight‐year period, these initiatives have attracted increasing international attention among design professionals. Blaich describes the creation of a design policy, provides criteria for evaluating the quality of design and discusses the creation of a design management process at both corporate and divisional levels. He argues that design can become a major competitive factor in new product strategies.