销售建模

Modelling Sales

Journal of the Operational Research Society · 1994
被引 0
ABS 3

中文导读

研究了直接和间接销售率,基于销售矩阵构建模型,用于销售规划和预测,帮助估计未来销售动向。

Abstract

This paper is concerned with some aspects of direct and indirect sales rates of products, and with a model based on the sales matrix. The purpose of this consideration is to determine, through indirect sales rates, the structure of sales and to construct a model which may be used for planning and forecasting goals. In other words, by means of the sales matrix, or a model based on it, we can estimate the future sales movements. This can be done either from the assumption that past relations will be kept approximately in the same proportions, or that they will change in the future. In each case all the changes can be described through the system based on the sales matrix.

销售预测销售管理运营研究