Implicit impressions of creative people: Creativity evaluation in a stigmatized domain
通过四项研究,发现关于某人创造力的简短叙述能产生内隐的创造性印象,这种印象不同于内隐积极性,能独特预测行为意图,并在尴尬或污名化领域(如性玩具发明者)中提供独特评价。
Research on impressions of creative people has focused on explicit assessments of others with little emphasis on implicit person perception. We integrate growing research on creativity evaluation with the literature on implicit cognition to show, across four studies, that a short narrative about the creativity of a person can produce implicit impressions of that person as creative (Study 1). We demonstrate that such impressions of creative people are distinct from implicit positivity (Study 2). We then show that implicit impressions of creative people can uniquely predict behavioral intentions toward the person described, beyond the effects of explicit judgments (Study 3), and can provide a unique impression of a creative person in embarrassing or stigmatized domains, such as the evaluation of an inventor who created a new sex toy (Study 4). We discuss the implications of our results for research on judgments of creative people, especially those that might occur in embarrassing, stigmatized, or controversial domains.