从服务化到数字化服务化:数字化如何改变公司向服务的转型
From servitization to digital servitization: How digitalization transforms companies' transition towards services
Industrial Marketing Management · 2022
被引 201 · 同刊同年前 1%
ABS 3
- Camila Favoretto 通讯
- Glauco Henrique de Sousa Mendes
- Maicon Gouvêa de Oliveira
- Paulo Augusto Cauchick-Miguel
- Wim Coreynen
服务化数字化转型商业模式知识管理产品服务系统