A value-based orientation to new product planning Tridib Mazumbdar, Journal of Consumer Marketing (1993, vol. 10, no. 3), pp. 28–41 (GPL)
本文提出了一种基于价值导向的新产品规划方法，强调从消费者感知价值出发指导产品开发与营销决策，对产品经理和营销人员有参考价值。
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