零售商异质性与价格传导

Retailer heterogeneity and price transmission

American Journal of Agricultural Economics · 2022
被引 10
人大 AABS 3

中文导读

利用英国七大零售连锁店的橙汁和咖啡数据,研究发现忽略战略互补性会高估价格传导,且自有品牌的价格传导低于全国品牌,反映了竞争环境的影响。

Abstract

Abstract Differences in price dynamics across retail chains, even for identical products, offer the opportunity to provide new insights into the determinants of price transmission. Specifically, we highlight the role of strategic complementarity and mark‐up elasticities as the factors underpinning price transmission. Using supermarket data on a sample of orange juice and coffee products from the seven largest retail chains in the UK, the results show that ignoring strategic complementarity exerts a positive bias on the estimation of price transmission and hence overstates the importance of input costs in price setting. In contrast to recent research, private label products are found to exhibit consistently lower levels of price transmission (higher mark‐up elasticity) than national brands, likely reflecting the context of competition in UK food retailing. The focus on mark‐up elasticities points to links between the frequency of price adjustment and competition as determinants of price transmission.

零售商异质性价格传导战略互补性加价弹性