A Scientometric Study Of the Journal of Advertising Research
对1996年至2019年间《广告研究杂志》发表的文章进行回顾，揭示主要贡献者和十大研究主题，附有科学计量地图。
The <i>Journal of Advertising Research</i> (<i>JAR</i>) is one of the leading journals that provides a forum for scholars and practitioners to share their latest findings on all facets of advertising. This article is a scientometric study that sheds light on the major contributors and research themes in <i>JAR</i> through a retrospection of the journal’s articles published between 1996 and 2019. The outcome of this retrospection highlights the prominence of practitioner contributions and reveals 10 major research themes in the journal. An online supplement offers scientometric maps that illustricate these findings in color.