Consumer Behavioral Intention of Adopting Emerging Healthcare Technology
研究将技术接受模型应用于基因修复技术，通过调查数据发现社会影响和便利条件正向影响消费者采用意向，且信任通过绩效期望和感知风险的中介作用影响意向。
Gene repair is a new emerging healthcare technology garnering increasing attention. Despite the large potential future market for gene repair, a lack of research exists between the advancement of this innovation and consumer adoption intention. This study develops a theoretical model by contextualizing the unified theory of acceptance and use of technology (UTAUT) into gene repair applications. That model is extended to this specific context by integrating the relevant constructs of perceived risks and trust. Survey data allows empirically testing this new posited model through partial least square-structural equation modeling. Results show the effectiveness of the proposed model and explain the mechanism of consumer behavioral intention in the context of a gene repair application, a proxy of emerging healthcare technology. Specifically, findings show that both social influence and facilitating conditions positively correlate with consumer behavioral intention. In addition, research on trust is extended because performance expectancy and perceived risks fully mediate the correlation between trust and consumer behavioral intention. The findings of both direct and mediation effects contribute to the technology acceptance literature and provide practical implications on the promotion of emerging healthcare technologies.