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纸上好人效应:决策情境如何影响道德行为

The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior

Marketing Science · 2022
被引 13
人大 AFT50UTD24ABS 4*

中文导读

研究发现,人们在纸上比在数字设备(如平板电脑)上做出更道德的决定,称为“纸上好人效应”。

Abstract

We document the “good-on-paper effect,” whereby people make more virtuous decisions on paper than on a digital device (e.g., tablet).

行为经济学决策心理学道德行为数字媒体