零售品类规模对感知、选择和销售的影响:回顾与研究方向
The effect of retail assortment size on perceptions, choice, and sales: Review and research directions
Journal of Retailing · 2022
被引 72
ABS 4
- Raj Sethuraman 通讯
- Juan Carlos Gázquez‐Abad
- Francisco J. Martínez‐López
零售市场营销消费者行为销售