BUYING LOCALLY
研究了本地购买安排（如本地货币或互惠购买）在垄断竞争经济中的效应，发现即使对自私的个体也有益，因为企业能利用价格成本差扩大销售。
‘‘Buy local” arrangements encourage members of a community or group to patronize one another instead of the external economy. They range from formal mechanisms such as local currencies to informal “I'll buy from you if you buy from me” arrangements and are often championed on social or environmental grounds. We show that in a monopolistically competitive economy, buy local arrangements can have salutary effects even for selfish agents immune to social or environmental considerations. Buy local arrangements effectively allow firms to exploit the equilibrium price–cost gap to profitably expand their sales at the going price.