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离散价格集下的多产品定价

Multiproduct Pricing with Discrete Price Sets

Operations Research · 2022
被引 9
人大 AFT50UTD24ABS 4*

中文导读

研究了企业在时尚零售和航空等行业中,仅使用固定离散价格点进行多产品动态定价时,如何设计快速且接近最优收益的定价算法。

Abstract

Dynamic pricing is a well-known revenue management technique used by firms to maximize their revenues. In industries such as fashion retail and airlines, it is observed in practice that firms vary the prices of their products, through time, only among certain pre-fixed discrete price points; for example, in fashion retail, products are first sold at a base price and then later at, say, 10%, 20%, 30% discounted prices. In such discrete-price practices, when the number of products offered by a firm is large, it is mathematically challenging to determine the optimal pricing decisions. In “Multiproduct Pricing with Discrete Price Sets,” Manchiraju, Dawande, and Janakiraman design pricing algorithms that are fast and result in near-optimal revenues.

收益管理动态定价定价算法零售业航空业