意图作为可持续购买行为代理变量的效用:一项必要条件分析
The utility of intention as a proxy for sustainable buying behavior – A necessary condition analysis
JOURNAL OF BUSINESS RESEARCH · 2022
被引 82
人大 A-ABS 3
- Britta Frommeyer 通讯
- Elisa Wagner
- C. Richard Hossiep
- Gerhard Schewe
消费者行为可持续消费市场营销心理学经济学