倾斜与信息一致性在政治广告效果中的作用:来自2016年总统选举的证据
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election
Quantitative Marketing and Economics · 2022
被引 12
ABS 3
- Beth L. Fossen
- Donggwan Kim
- David A. Schweidel
- Raphael Thomadsen 通讯
政治经济学政治广告选举行为信息传播