探究消费者被社交媒体影响者“激发”并“激发”采纳影响者范例作为社会默认的机制

Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults

• Chung‐Wha Ki · 香港理工大学 通讯
• Sangsoo Park
• Youn‐Kyung Kim · 田纳西大学