Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
提出并验证了一个多臂老虎机模型，能根据用户在购买漏斗中的动态位置自动调整网站设计，帮助营销人员优化用户体验。
In this paper, the authors propose and validate a multiarmed bandit model that dynamically adapts website design to match a user's changing position in the purchase funnel.