多任务处理如何改变我们的思维方式?同时执行任务带来的特定认知消耗对后续行为的影响

Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior

Psychology and Marketing · 2022
被引 10
ABS 3

中文导读

研究发现,多任务处理会消耗一种名为“更新”的执行功能,导致人们更少用抽象方式理解行为,进而影响消费选择,比如更少选择健康食品、更看重可行性而非理想性。

Abstract

Abstract Despite the ubiquity of multitasking, prior research has ignored potential carryover effects of concurrent task performance on the way individuals interpret subsequent consumption behaviors and decisions. This study evinces that extensive use of updating, an executive function central to multitasking and necessary for construing actions abstractly, reduces the likelihood that it will be used on subsequent tasks. Accordingly, the results of three studies show that extensive employment of updating (via multitasking) reduces an individual's propensity to construe behaviors (consumption or otherwise) in abstract (vs. concrete) terms, influencing consumer choices. Specifically, we show that individuals are less likely to choose healthy food items (i.e., those consistent with long‐term health goals) and favor feasibility over desirability following episodes of multitasking. Further, we rule out general cognitive depletion and mood as alternative explanations for such carryover effects.

消费者行为认知心理学多任务处理决策