CRM与社交媒体对B2B企业客户共创和销售绩效的互补效应：销售人员自我决定需求的作用

Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs

• Omar S. Itani · 得克萨斯大学 通讯
• Ashish Kalra
• Jen Riley