Retaining the nonprofit mission: The case of social enterprise emergence in India from a traditional nonprofit
研究印度一家从传统非营利组织转型而来的社会企业如何通过重新构想手段、保留核心原则和维持广泛愿景，成功保留了原有的社会使命。
Literature examining the emergence of social enterprises from traditional non-profits has noted a shift in organizational mission, from a predominantly social mission towards a dual focus on both social and commercial goals. Less is known about how such social enterprises, which transition from traditional non-profits, retain the original non-profit social mission. The present study, employing an institutional logics perspective, identifies how a social enterprise, emerging from a traditional non-profit in India, re-conceptualized its means in diverse ways towards a common social end, preserved its core guiding principles and processes, and maintained a broad organizational vision, to seamlessly retain and continue with the original social mission. The study concludes with implications for social enterprise and institutional logics research.