驱动还是被他人驱动？数据驱动型初创企业在数字化商业网络中跨不同网络角色战略制定的动态视角
Driving or driven by others? A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
Industrial Marketing Management · 2022
被引 23
ABS 3
- Philipp Mosch 通讯
- Corinna Winkler
- Curd-Georg Eggert
- Jan H. Schumann
- Robert Obermaier
- Wolfgang Ulaga
数据驱动初创企业商业网络战略管理数字化